3am.

2 Jun 2008

“大衆の浪費を刺激する10の戦略

1．捨てさせる・・・・・100円ライターや､1000円時計など
2．無駄遣いさせる・・・大きめの角砂糖やちょっと押しただけでスーッと出て､もとに戻らないエアゾール式容器など｡
3．贈り物にさせる・・・ヴァレンタインセールや父の日セールなど
4．蓄えさせる・・・・・洋酒ビンや全集本など
5．抱き合わせ商品にする・・・カメラの連写ケースなど
6．きっかけを与える・・・読書週間や虫歯予防デーなど
7．単能化させる・・・・・専用ビタミン剤や､七色ウィークパンティーなど
8．セカンドとして持たせる・・・セカンド・ハウスやセカンド・カーなど
9．予備を持たせる・・・・タイヤ・電球などのスペア性のものやフィルムなどストック性のもの
10．旧式にさせる・・・・まだ使えても旧式だと思わせる

*V・パッカード著｢浪費をつくり出す人々｣を出展に､石川弘義著｢欲望の戦後史｣
に引用されたもの｡藤原新也著｢東京漂流｣より｡”
— 【2ch】ニュー速クオリティ:お金のたまる人、たまらない人 (via nozma) (via pdl2h) (via konishiroku) (via saya)

Reblogged: saya

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